Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Hot Wheels and Icon in sandbox battle

As first reported by Jeff Glucker of Hooniverse, the toymaker Mattel has been accused of infringing on a trademark held by the low-volume vehicle builder Icon 4X4. Icon claims that a Hot Wheels toy being distributed worldwide is based on its Icon FJ40—which itself is based on the Toyota FJ40—and that Hot Wheels' use of Icon's design, promotional materials and the name “FJ40” violates trademarks held by Icon. In its response to Tuesday's Hooniverse post, Hot Wheels claimed that the toy is not based on the Icon FJ40, and that it has the right to use the term “FJ40” despite Icon's trademark.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

The fall and rise of the budget car

Twenty years ago, the classic bargain brands like Lada seemed to be going the same way as the Soviet empire that spawned them. Woefully dated and badly made, only a weirdo would have bought a new Lada rather than a second-hand model from Ford, Vauxhall or VW. However, one of the big trends in the car industry today is the re-emergence of bargain cars.